
Why a tarot reading “speaks” to everyone: the Barnum effect, projection, and narrative thinking
In 1949, Bertram Forer gave 39 students the same personality sketch and they rated it 4.26 out of 5 for accuracy. Four mechanisms explain why a tarot reading feels so personal: the Barnum effect, projection, narrative thinking, and confirmation bias. What each one does, with sources, and how to read a spread with your eyes open.
































